Branding // Nordic Inspired Shop

A branding project for MOR

With a quick timeline and a clear vision, this project came together with a sense of purpose from the start. Inspired by Nordic design and the word mor—meaning "mother" in Norwegian. A balance of utility, warmth, and character.

We focused solely on typography and the feeling each letter brought. A dream project for me, as typography is my first love. Getting to spend time exploring three letters and all the possibilities within them? Say no more.

We landed on a custom stencil wordmark with a retro influence and a modern sensibility. The open "O" created a soft, more inviting presence and felt especially fitting for a brand rooted in the idea of motherhood, warmth, and welcome. Paired with a monospaced typeface for the supporting typography, the system feels clean, functional, and nostalgic, like the notes, records, and findings of an artist at work.

The blue was inspired by a vintage thread provided by the client, a small detail that helped shape the feeling of the entire identity.

Follow Mor located in Stonington, CT