Branding // A Lifelong Storyteller
A branding project for Caitlin Lambstrom Photography
This project felt like a true distillation of what we loved most about our work at May Assembly—storytelling first, aesthetics second, always human. Every typographic choice, shift in scale, and hand-drawn nuance was designed to hold Caitlin’s voice, cinematic yet intimate, refined yet lived-in. Inspired by nature, documentary storytelling, and everyday life, the identity was built to feel timeless but not precious—elevated, tactile, and honest. A brand that doesn’t interrupt the story, but gently frames it as you live it.
Branding Studio: May Assembly
Brand Design: Patti Murphy
Brand Copy: Courtney Farrell
Photography + Cyanotype Prints: Caitlin Lambstrom
